About the book
24 Hour Business Turnaround
By Sharad Churiwala and Govindaraju T V, the co-founders of CFOSurge. On finding profit in sales, purchases, working capital, marketing spend and tax.
See the book on Amazon IndiaThe book separates fast-impact actions, which the authors say can show results in 24 to 48 hours, from strategy, which takes longer. It is meant to be read quickly and acted on, and it notes that in a small business the percentage gain in profit can be larger, while in a large business the same percentage is a bigger sum.
What is inside
Sales transactions
Finding revenue leakages, online leakages, up-selling and cross-selling, price increases, clearing old inventory and cash discounts.
Purchase transactions
Supplier terms, discount policy, annual incentives and consolidating purchases.
Working capital
Managing the cash cycle so suppliers and staff can be paid on time.
Sales and marketing spend
Changing the bidding method, local marketing over generic SEO, and measuring the effort.
Tax and other savings
Tax planning points, barter, telephone billing and travel costs.
Bonus chapter
What to learn from competitors, and the feast-or-famine cycle.
Real case studies from the book
The book closes with a compendium of case studies from client work. They include an error in cash discount that a garment business had been paying for, a purchase order term that recovered freight cost, a small change in purchase price that saved a company a large sum, a solar company that saved INR 2.4 million (about ₹24 lakh) by correcting a purchasing pattern, and an industrial projects company that ended its monthly struggle to pay suppliers and staff on time by building a day-wise cash flow statement. The last is the same discipline we use in a cash flow turnaround.
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From the book to the turnaround practice
The book is about finding profit in a business that is working. A turnaround starts earlier in the story: the business is losing money or cash and the owner needs to know why. The method is the same in spirit: look at the transactions and the numbers before deciding what to change. The numbers-first method shows the four steps, and each signal page shows how they apply to a specific pattern.
Where to find it
The book is listed on Amazon India. If you would rather talk than read, a free consultation with a CFO is the quicker way to find out what your own numbers are saying.
CFOAvatar complements every turnaround
A human CFO sees your business at the review. Problems do not wait for the meeting. CFOAvatar is connected to your accounting data and checks your numbers every day, so the scoreboard in a turnaround is always current. Ask it what an owner in trouble would ask:
What owners say after the numbers started talking
Working with CFOSurge has truly transformed how we look at our business finances. They helped us set up monthly business plans right down to the bottom line, which has given us so much more clarity and control. Highly recommend them to any business looking to get a real grip on their numbers!
What truly sets them apart is their ability to dive into the details—cash flow, operations, and compliance—while simultaneously offering strategic insight that supports long-term decision-making. Their guidance has always been practical, thoughtful, and tailored to our specific needs rather than one-size-fits-all solutions.
Quoted word for word from our clients. Read more client words →
Questions owners ask us
Who wrote 24 Hour Business Turnaround?
Sharad Churiwala and Govindaraju T V, the co-founders of CFOSurge (Soatech Solution Pvt Ltd). They also co-authored Five Simple Ways to Save Cost in Business.
What is the book about?
Finding profit quickly in a business: in sales, purchases, working capital, marketing spend, tax and other costs, with case studies from client work.
Does the book promise a turnaround in 24 hours?
The book separates fast-impact actions that can show results in 24 to 48 hours from strategy that takes longer. No advisor can guarantee a result for your business.
Do I need the book to use your services?
No. Everything you need to start is on these pages, and a free consultation is the next step.