CFOSurge – Real CFO, Real ImpactIndia
India / Turnaround / Receivables stretching
What your numbers say · India · Since 2006

Customers pay later every month

Rising debtor days feel like a collections issue. They are almost always a sales and terms issue first.

Authors of 24 Hour Business TurnaroundSince 2006CFO-led teamNumbers first, then the fix
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Why CFOSurge

Why owners trust us with their numbers

The authors

Wrote the book on it

Our co-founders wrote 24 Hour Business Turnaround.

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The CFO team

Serving companies since 2006

A CFO-led team that reads your numbers before it recommends anything.

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Checks your numbers daily

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The short answer

Rising debtor days mean your sales sit with customers, not in your bank.

The cause is usually one of five.

Loosened terms. A few big customers stretching. Open disputes.

Late invoicing. No one owning collections.

Read the numbers by customer, age and salesperson.

They show which cause it is.

That decides if the fix is commercial, process or both.

2006serving companies
13 weeksthe cash forecast we build first
90 daysto a plan with owners and a scoreboard
DailyCFOAvatar checks your numbers
The pattern at a glance

From the numbers to the change

  1. Your numbers sayDebtor days up from 55 to 80 over a year; one-third of debt over 90 days
  2. The cause underneathEasy credit given to win orders, no one owning follow-up, disputes unresolved
  3. What changesTerms by customer, a collections rhythm, dispute clearing, credit limits
  4. What to expectDebtor days back near terms, cash released

An illustration of how the thinking runs, not a client result.

The numbers

The numbers to open first

Start with a receivables ageing, by customer, for the last 12 months.

NumberHow to get itWhat worries us
Debtor daysReceivables / sales x 365Rising for three quarters, or above the terms you give
Overdue shareOverdue receivables / total receivablesMore than a third overdue
Over 90 daysReceivables older than 90 days / totalAny growth in this bucket
Customer concentrationTop 5 customers' share of receivablesA few customers holding most of the overdue
The causes

Likely causes, and how the numbers test each

Possible causeWhat you would see in the numbers
Terms loosened to win salesDebtor days rise with sales growth; new accounts on longer terms
A few big customers stretchingOverdue concentrated in 3 to 5 names
Invoicing or documentation delayGap between dispatch and invoice date; disputes over paperwork
Open disputesOld balances with query notes; quantities or rates disputed
Nobody owns follow-upNo pattern by customer; overdue everywhere, grows steadily
The change

What to change, in order of effect

Agree terms by customer

and put the terms on the order, not on goodwill.

Name an owner for each large overdue balance,

with a weekly review.

Clear the disputes first.

They are the oldest and least recoverable cash.

Stop supply or ask for advance

from customers who are well past terms and keep stretching.

Include collections in the sales team's targets,

so an order is not complete until the cash is in.

Business under pressure? Let a CFO read your numbers.

A senior CFO reads them with you and tells you what is really going on. No cost, no obligation.

The result

What to expect, and when

Collections of recent overdue amounts can release cash within weeks. Older disputed balances take longer and sometimes need a negotiated settlement. Debtor days usually take two to three quarters to return near terms.

Watch out

Mistakes that make it worse

  • Chasing everyone equally. Start with the biggest and oldest.
  • Letting sales promise terms finance cannot support.
  • Using discounting or factoring as a permanent cure.
  • Ignoring the MSME payment rules when your suppliers are small businesses.

Go deeper

Customers pay late: the owner question

The AI CFO

CFOAvatar complements every turnaround

A human CFO sees your business at the review. Problems do not wait for the meeting. CFOAvatar is connected to your accounting data and checks your numbers every day, so the scoreboard in a turnaround is always current. Ask it what an owner in trouble would ask:

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In our clients' words

What owners say after the numbers started talking

Air-conditioning sales & service
They even worked with us to finetune our software (Gross Mart) so we could get micro-level details on various aspects of the business. On top of that, they streamlined our receivables follow-up process and provided valuable guidance on bank loans and valuations.
S. SridharManaging Director, Lakshmi Aircons Private Limited
Trading & distribution
What truly sets them apart is their ability to dive into the details—cash flow, operations, and compliance—while simultaneously offering strategic insight that supports long-term decision-making. Their guidance has always been practical, thoughtful, and tailored to our specific needs rather than one-size-fits-all solutions.
Karun MathewPartner, Kripa Agencies
Biochemicals
Their structured MIS reports have given us clear visibility into our business performance, enabling faster and more informed decisions. The budgeting and cash flow monitoring system introduced by their team has helped us plan our funds more effectively and manage our operations with greater confidence.
Intexso Biochem Private LimitedCFOSurge client

Quoted word for word from our clients. Read more client words →

FAQs

Questions owners ask us

What is a good debtor days figure?

It depends on your industry and the terms you offer. The test is whether debtor days are close to your stated terms and are not rising.

How do I speed up customer payments?

Agree clear terms, invoice promptly, resolve disputes, follow up on a rhythm and link sales targets to collections.

Should I charge interest on late payments?

You can agree it in contracts. Use it as leverage and a signal, but relationships matter too.

Prepared by the CFOSurge India CFO team · Last updated 30 October 2026. General information, not advice for your specific situation.

Let your numbers speak first. Then decide what to change.

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