CFOSurge – Real CFO, Real ImpactIndia
India / Turnaround / IT services turnaround
Industry turnaround · India · Since 2006

Talented team, signed clients, shrinking profit

In a people business, margin lives in utilisation and realisation. Small gaps compound across the whole payroll.

Authors of 24 Hour Business TurnaroundSince 2006CFO-led teamNumbers first, then the fix
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Sample data for illustration · CFOAvatar by CFOSurge
Why CFOSurge

Why owners trust us with their numbers

The authors

Wrote the book on it

Our co-founders wrote 24 Hour Business Turnaround.

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The CFO team

Serving companies since 2006

A CFO-led team that reads your numbers before it recommends anything.

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CFOAvatar, the AI CFO

Checks your numbers daily

It complements every turnaround, so causes are caught early and every fix is tracked.

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The short answer

In IT services, profit depends on billed time.

The cost is mostly people.

Read project margin. Utilisation. Billing realisation.

Do it by project and by client.

Find the work that earns and the work that only keeps people busy.

2006serving companies
13 weeksthe cash forecast we build first
90 daysto a plan with owners and a scoreboard
DailyCFOAvatar checks your numbers
The pattern at a glance

From the numbers to the change

  1. Your numbers sayRevenue steady, margin falling, bench growing
  2. The cause underneathHired ahead of projects, work billed below its cost, scope creep, one client on long payment terms
  3. What changesUtilisation targets, rate and scope discipline, bench plan, receivables follow-up
  4. What to expectMargin per project visible, bench smaller, cash on time

An illustration of how the thinking runs, not a client result.

The numbers that matter most here

Track by project, role and client.

NumberWhy it matters in this business
UtilisationBillable hours / paid hours; a major driver
RealisationBilled rate vs standard; scope creep shows here
Project marginRevenue less direct people cost, per project
Bench costPaid time not on a billable project
Debtor days and client concentrationLarge clients often pay slowest

What trouble usually looks like

The numbers showThe cause is often
Revenue up, margin downFixed-price projects overrun, rates discounted for volume
Bench growingHiring ahead of signed work, or skills mismatch
Cash tight, profit positiveMilestones billed late, slow payers
Attrition costReplacement and ramp-up time unmeasured

How we would sequence a turnaround

Project-level margin reporting,

monthly, with the owner for each.

Scope and change control

so extra work is billed.

Bench plan:

deploy, retrain, or release.

Billing discipline

on milestones and invoicing dates.

Review the pricing model

(fixed vs time and material) by client type.

Business under pressure? Let a CFO read your numbers.

A senior CFO reads them with you and tells you what is really going on. No cost, no obligation.

What is specific to IT and services

There are no stock or machines to blame. The product is time, and time can only be sold once. This makes the numbers very clear, once they are in the right format, and a turnaround can move quickly.

Related reading

On the main CFOSurge India site: IT, SaaS and professional services CFO services.

The AI CFO

CFOAvatar complements every turnaround

A human CFO sees your business at the review. Problems do not wait for the meeting. CFOAvatar is connected to your accounting data and checks your numbers every day, so the scoreboard in a turnaround is always current. Ask it what an owner in trouble would ask:

Ask CFOAvatarSample answers · ₹

Tap a question to see how CFOAvatar answers from a company's own numbers.

These answers use an illustrative sample company. Connected to your accounting system (Tally, Zoho Books, Busy, SAP or others), CFOAvatar answers from your live ledger, and your CFO reviews the advice that matters.

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In our clients' words

What owners say after the numbers started talking

Air-conditioning sales & service
Working with CFOSurge has truly transformed how we look at our business finances. They helped us set up monthly business plans right down to the bottom line, which has given us so much more clarity and control. Highly recommend them to any business looking to get a real grip on their numbers!
S. SridharManaging Director, Lakshmi Aircons Private Limited
Services
Soatech has been an excellent partner to ideasurge for the last five years as our one-stop shop managing Accounts, Audit and Payroll. In addition, they have been instrumental in coordinating with a prior accounting firm and getting us up to date with all regulatory and statutory needs. Soatech now seamlessly operates as an extension of ideasurge for all Finance functions.
IdeasurgeCFOSurge client
HR services
Soatech is perfect for a company like ours that doesn’t have an in-house Accountant / CFO. They are very professional and do things in a timely matter. They always get right back to you with an answer to your question.
HR GlobalCFOSurge client

Quoted word for word from our clients. Read more client words →

FAQs

Questions owners ask us

What utilisation should an IT services firm target?

It depends on the model and roles. Track your own by role and project and look at the trend.

Why are my fixed-price projects losing money?

Usually estimation errors, scope creep and no change control. Project margin reporting shows which.

Do you work with SaaS companies?

Yes, though SaaS metrics such as churn and CAC differ. This page does not cover those.

Prepared by the CFOSurge India CFO team · Last updated 30 October 2026. General information, not advice for your specific situation.

Let your numbers speak first. Then decide what to change.

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