CFOSurge – Real CFO, Real ImpactAustralia
Australia / CFO for… / Exit & Sale Readiness
Situation · Exit & Sale Readiness

A CFO to prepare your business for sale

Maximise value and minimise surprises. Normalised earnings, vendor due diligence, working-capital targets and the numbers a buyer will test, prepared 12–36 months before you go to market.

Australian CPA partnersCFOs with 20+ years' experienceFrom A$1,500/monthFlexible terms
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Sample data for illustration · CFOAvatar by CFOSurge
The short answer

Exit readiness means preparing your financials so a buyer pays full value: normalised EBITDA, clean add-backs, a defensible forecast, a working-capital target, reduced owner-dependency and vendor due diligence. Start 12–36 months before sale. A CFO coordinates this with your broker, lawyer and tax adviser.

Playbook

How we handle exit & sale readiness

Value drivers

Identify what buyers in your sector pay for and what discounts value.

Normalise earnings

Document add-backs and owner costs so EBITDA holds up in due diligence.

Fix the leaks

Margin, debtor and working-capital improvements that lift value before sale.

Vendor due diligence

Find and fix issues before a buyer finds them.

Transaction support

Completion accounts, working-capital pegs and earn-out modelling.

Free tool

Run your numbers

Do I need a CFO? Readiness diagnostic8 questions · 60 seconds

1. Annual revenue

2. How far ahead can you see your cash?

3. Raising capital, borrowing or selling in the next 18 months?

4. Do you have a budget you actually track monthly?

5. Do you know gross margin by product, job or customer?

6. How many entities, states or currencies?

7. Who presents the numbers to your board or investors?

8. Payroll tax, ATO debt or covenant pressure?

Your team

Who leads the work

Australian CFO Partner

One of our Australian CPA partners owns your relationship, leads board and investor conversations, and signs off the advice that matters.

Senior CFO team

Experienced CFOs and analysts with Big Four and Fortune 500 backgrounds build your forecasts, reporting and models, working to Australian business hours.

CFOAvatar AI CFO

Connects to your accounting software and watches cash, margin, debtors and KPIs every day. It answers questions 24/7 and flags risks before month-end.

Mark O'Sullivan, CPA
CFO Partner · Australia

Mark O'Sullivan, CPA

Senior leadership roles at PwC, EY and Andersen. Works with clients across Australia, by video and in person by arrangement.

Pricing

Pricing

Situation-specific work, such as a raise, sale preparation or turnaround, is usually scoped as a fixed-fee project, often alongside an ongoing CFO plan.

Start here

AI CFO Essentials

A$1,500 /month

For owner-led businesses that need forward-looking numbers now.

  • CFOAvatar AI CFO connected to your accounting software (Xero, MYOB, QuickBooks, NetSuite and others)
  • Live dashboard: cash, margin, debtors, KPIs
  • Rolling 13-week cash flow forecast
  • Monthly CFO-reviewed management report
  • Monthly review call with a senior CFO
  • Ask CFOAvatar 24/7
Start with Essentials
Typically A$5M+ revenue

Fractional CFO

Tailored to scope

A named CFO embedded in your business for set days each month.

  • Everything in Essentials
  • Budget, 3-way forecast and scenario models
  • Board pack and attendance at board meetings
  • Bank and lender reporting
  • Pricing, margin and cost programs
  • Australian CPA partner oversight
Get a fixed quote
Projects & transitions

Strategic & Interim CFO

Project based

Capital raising, exit, turnaround or interim cover.

  • Capital raising and investor data room
  • Exit readiness and vendor due diligence
  • Turnaround and ATO or lender negotiations
  • Interim CFO cover during recruitment or leave
  • Fixed fee or milestone pricing
Discuss your project

Prices in AUD, exclusive of any applicable taxes. Start risk-free: if you're not satisfied in the first two weeks, you don't pay. No long lock-in contracts.

FAQs

Frequently asked questions

How early should I prepare for sale?

Ideally 2–3 years. Value improvements need time to show in the numbers a buyer relies on.

What multiple will my business sell for?

It depends on sector, size, growth, margin quality and risk. Owner-dependency and customer concentration are the most common discounts.

What is a working-capital peg?

An agreed normal level of working capital delivered with the business at completion. Getting it wrong can cost you hundreds of thousands at settlement.

Do you replace my business broker?

No. We prepare and defend the numbers. Your broker runs the sale process.

Last updated 15 October 2026 · Australian rates and rules current at that date.

Get CFO-level clarity on your numbers within 30 days.

Book a free 30-minute consultation. We'll review your numbers, show you CFOAvatar with your data, and tell you honestly whether you need a CFO yet.

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